5 qualities of successful sales people – and how you can develop them
Some believe you’re born to be a salesperson, but most of us know that’s not entirely true. While natural social skills that make people feel comfortable around you and an innate competitive drive can be advantages, it usually takes hard work to become a truly great salesperson.
With the right tools, such as Lime Go, you can gain additional support along the way. Lime Go is a user-friendly platform designed to help you structure your sales process, find the right leads, and keep track of your customers. Here are five essential qualities for success in sales—and tips on how to develop them with the help of Lime Go!
Work structurally to achieve your sales goals
As a salesperson, maintaining a structured approach is key to achieving your sales targets. A CRM system makes it easy to track your deals, leads, and the activities required to close more business. It helps you visualize your pipeline and prioritize the right tasks.
Tip: Use Lime Go to set goals and monitor your progress—small adjustments to your sales process can lead to significant improvements.
Work more efficiently
In addition to working structurally, it’s equally important to focus on your efficiency and continuously strive to optimize your workdays. This could mean scheduling larger tasks in the morning when you’re most focused, using travel time to draft meeting summaries, or setting aside specific time slots to respond to emails.
Care about your customers
To succeed in sales, you need to genuinely care about and want to help your customers. By truly seeing, listening to, and understanding them, you gain a clearer picture of their needs. This allows you to provide solutions that not only address their challenges but also build trust. The result? Happier, more loyal customers who are eager to continue doing business with you.
Keeping track of all customer information isn’t always easy, but the right tools can make it more seamless and organized. By storing meeting notes, histories, and current needs in one place, you can nurture relationships in a way that strengthens both trust and sales. A CRM system, like Lime Go, provides the overview you need to create long-term customer relationships.
Build trustworthiness
Sales—especially B2B sales—is all about building professional relationships founded on trust. Nobody wants to do business with someone they can’t rely on, which is why earning and maintaining trust is crucial in sales.
Start by always being yourself and honest with your customers. But the most important tip for building trust? Always keep your promises! The golden rule of sales is to never commit to something you’re not certain you can deliver. And this isn’t a one-time effort—it’s something you need to practice consistently.
If you’ve promised to call a customer at a specific time, make sure you call them then. If you’ve guaranteed to deliver a project within a set timeframe, ensure everything is delivered on time. A good rule of thumb is to underpromise and overdeliver. Not only does this reinforce the customer’s trust in you, but it also leaves them pleasantly surprised when you exceed expectations by delivering earlier or better than promised.
With Lime Go, you’ll receive reminders and structured tasks to help you stay on top of deadlines, ensuring you always deliver on your commitments and build lasting relationships.
This is Lime Go
A plug-and-play CRM for growing B2B companies or sales teams, with the option to integrate with ERP systems for a complete overview. Perfect for those who want a smart CRM to manage the entire sales process more efficiently.
- Integrated company data for well-informed decisions
- User-friendly system
- Organized data and processes
- Smart and efficient prospecting
- Proactive sales for faster deal closures
Keep your motivation high
Closing a deal often requires countless cold calls, long hours of administrative work, and enduring many “no’s” before you finally get a “yes.” There are no shortcuts to success, which is why you must continually maintain your motivation and push forward—even if you’ve lost five deals in one day.
If staying motivated is something you struggle with, take time to reflect on when you tend to lose drive and what steps you can take to keep your energy up. For instance, do you find it discouraging to hear multiple rejections during sales calls? Calculate how many “no’s” it typically takes to get to a “yes”—your hit rate. With this perspective, every “no” becomes a step closer to a closed deal, making it much easier to stay positive.
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