Sales training & Sales culture
Sales training with Lime Intenz is about more than just learning a new technique – it’s about challenging mindsets, changing behaviours and building a sales strategy that drives success.
We focus on helping you identify your customer’s real challenges, improve your ability to communicate value and build trust, leading to stronger and more long-term business relationships.
Why do you need B2B sales training?
Changes sales behaviour
Even the most experienced salespeople can get stuck in old habits and outdated sales techniques. Our sales training challenges old patterns and adapts sales to today’s challenges, both digitally and physically.
By giving salespeople the right tools and insights, we create an environment where change is driven from within, which is crucial for the long-term success of the company.
A stronger sales culture
Our sales training is about more than just improving individual performance – it’s a journey towards building a stronger and more unified sales culture where we together work towards the same goals.
By creating shared values, practices and strategies, we can help create an engaging environment that makes the journey both fun and motivating. The result is a more positive sales culture that not only strengthens the team spirit, but also becomes a competitive advantage.
Strengthened leadership
The role of management is vital in shaping and maintaining a successful sales culture. Our sales training includes tailored programmes to develop leadership within the sales team, with a focus on coaching, feedback and goal setting.
The training gives leaders the tools they need to inspire, develop and get the best out of their sales teams, creating a culture of continuous improvement and performance.
For salespeople
We have done this for over 20 years and know that it is important to have high commitment and involvement from our participants. Here are some examples of what you will get out of the programme.
- Sales methodology that mirrors your customers’ reality
- New skills that improves your sales performance
- Challenge your own truths and boost your motivation
- Simple sales models you can take into your next customer interaction
- Learn to challenge your customer expectations for longer-lasting relationships
- Use real cases during training sessions
- Get direct feedback and have fun
For leaders
We have done this for over 20 years and know that it is important to have high commitment and involvement from our participants. Here are some examples of what you will get out of the programme.
- Support and follow-up during the education programme
- Help to anchor the sales vision and culture
- Influence the content of the programme
- External sales experts that helps challenge existing behaviours
- Participate in training sessions
- Personal coaching during the journey
20 yr
We’ve developed organisations for more than 20 years
100+
We work with more than 100+ organisations yearly
9.3/10
9.3/10 managers like our management training
96%
96% of our participants would recommend us to their colleagues
We’ve heard it before
We’ve been working in the area of staff development for over 20 years and know that a high level of commitment and involvement from all stakeholders is essential. Over the years, we’ve heard most of the objections and explanations for why sales training isn’t right. Do you recognise yourself?
“It only has a short effect”
To create long-term results, we offer continuous follow-up and coaching after the training, as well as digital support. We help your salespeople implement the skills gained and maintain motivation over time, making sure that the effects of the workshops last. We always make sure that we together decide what the next step will be.
We know that time is a precious resource for any organisation. But by investing in sales training, you can improve your salespeople’s effectiveness, freeing up more time for what really counts – selling more to your customers.
Our programme is designed to deliver tangible results quickly without disrupting your day-to-day business.
“We don’t have the time”
“I’ve been on sales training before”
If previous training programmes haven’t delivered the desired results, it’s time to try something new. Our sales training is based on proven methodologies such as Challenger Sales and JOLT, tailored to deliver measurable results. We work closely with you to make sure that each training session is relevant and delivers lasting value, and that during the sessions you get to test what you learn in pairs or groups.
We tailor each sales training programme specifically to your business and sales processes. We make sure to interview both salespeople and managers before the training starts, so that the vocabulary and focus are right. We believe in having our experts take the time to understand your unique challenges and make sure that the training sessions provide practical and direct applications that you can use from day one.
“It’s not adapted to how we sell”
“What do we actually get back from training”
Measuring the ROI on training is central to us, which is why we have a strong relationship with CRM systems.
We work with clear objectives and follow-up to show how the investment in training translates into increased sales and productivity. If you work actively with your CRM system, behavioural goals will be linked there! You’ll be able to follow how the change in behaviour affects your results instantly.
New technology can seem frustrating, but we make it accessible.
Our training programmes include practical steps to integrate new technologies into the sales process, such as digital meetings and AI, helping salespeople become more efficient and successful without being overwhelmed by them.
“I understand my technical solution and don’t want to change it”
“Management won’t be involved anyway”
Support from management is vital for a successful implementation.
We work closely with management to make sure that everyone is engaged and that the training is part of the company’s strategic objectives, motivating the whole team.
It’s easy to feel overwhelmed by information, but our programme is broken down into manageable modules that allow sellers to absorb new knowledge. We focus on quality over quantity to create long-lasting results.
“It’s too much to take in all at once”
What makes us unique in sales training?
Tailored education
We don’t offer “one-size-fits-all” sales training. Each training programme is specifically tailored to your business objectives, particular challenges and sales culture.
This means that participants are provided with relevant tools and methods that can be directly applied to their everyday work, maximising both engagement and results.
Focus on behavioral change
What sets us apart from others, is our focus on changing sales behaviours and building a strong, proactive sales culture. Through practical exercises, coaching and workshops, we help salespeople develop new, effective habits that contribute to sustainable results over time.
We don’t only work on sales techniques, but also on creating a culture where the whole team strives towards common goals.
Sales training and leadership
We combine sales training with leadership development, making sure that not only salespeople but also managers, get the coaching they need to inspire and drive their teams towards further success.
Our holistic approach creates a dynamic and motivated sales organisation that performs at their best.
Is it time to take your sales to the next level?
What our customers think
Hear from our customers how we’ve helped them.
”We found the workshop to be very valuable and it helped us to understand and identify potential problems that could arise when going live and how best to address and prevent these.”
Arvid Nordquist
Veidekke Sweden
”Change management workshops create incredible conditions for success. Lime Intenz is not just any management consultant, but actually has experience of how others implement CRM, which is a strength.”
“Thanks for a great workshop! It gave us a lot in relation to Lime, but also for us as a team!”
Swedens HR-association
Hydroscand
“We’ve never been involved in a software implementation as a management team in this way before – it feels very serious and highlights the importance of the CRM to us…. thank you for a super fun workshop.”
”We see a clear effect on those trained in sales management. The companies achieve their goals more often and they have a better way of working, the tools are implemented in everyday life.”
Addtech
Frequently asked questions about our sales training
What’s included in your sales training?
Our sales training is comprehensive and covers all aspects of the sales process. We focus on developing your salesperson’s skills in areas such as proactivity, communication, negotiation and follow-up. The training includes both theoretical insights and practical exercises to ensure that the knowledge can be used directly on the job.
How can an improved sales culture help my business?
A positive and strong sales culture helps foster motivation, commitment and co-operation within the sales team. This leads to higher productivity, better customer relationships and, ultimately, increased sales performance. An improved sales culture can also help to attract and retain sales talent, which strengthens your organisation in the long term.
Do you customise the training to our company’s specific needs?
Yes, absolutely. We believe in customised solutions and work closely with you to understand your unique challenges and goals. By customising the training, we make sure that it’s relevant and effective for your sales team and your business.
How long does it take to see results from the training?
The time it takes to see results can vary depending on several factors, including the size of the team and current skill level. Many of our clients start to notice a positive change in engagement and working practices within a few weeks of starting the training.
Does the training need to be in place?
The simple answer is ‘No!’. Some training programmes are entirely digital and others aren’t. What do we think is the best?
A combination – Hybrid! Let’s talk about what works best for your business. Creating engagement both digitally and in-person is something we are good at!
What sizes of organisations do you work with?
We work with businesses of all sizes, from SMEs to large organisations. Our programmes are tailored to meet the needs of each unique business, regardless of size.
Let’s talk sales training & sales culture
We’re experts in sales culture and have a deep CRM expertise. Let’s find a solution together that meets your business goals!